CONTRIBUTION OF ENVIRONMENTAL AWARENESS TO BUSINESSES
As a result of globalisation, environmental management systems are becoming increasingly important on environmental performance. The increasing importance of environmental management has been reflected in businesses and quality and environmental management standards have gained importance. The aim of businesses is now to achieve their goals by giving importance to social events and acting in an environmentally sensitive manner in addition to making profit. Businesses affect the environment and are affected by the environment while carrying out their activities in order to increase their profitability and continue their lives. The implementation of environmental management standards in businesses reveals an effective environmental management and appears as a function that increases the value of the business.
One of the important keys in the evaluation of environmentally sensitive business understanding is to examine how consumers approach environmental issues and problems. The increase in the environmental awareness of consumers and their tendency to prefer products that do not harm the environment have led businesses to develop strategies in this direction. Thus, on the one hand, businesses reach environmentally sensitive consumers and reach their profit targets by meeting their demands, while on the other hand, they cause less damage to the environment. Environmental management is seen as a social responsibility in businesses. Businesses that have social awareness, social responsibility and environmental awareness gain an extremely important image in the eyes of consumers. In addition, environmentally friendly enterprises nowadays provide a significant competitive advantage over their competitors and take environmental issues into consideration in all their activities. Thus, production, research and development, finance, management, human resources functions can be carried out more effectively.